ONLINE EDUCATION FOR BUSINESS OWNERS

EPISODES & RESOURCES

EPISODES

VIDEOS

RESOURCES

E01: What is a Business Owner?

• The World Of A Business Owner

• Learn how I created these lessons here.

Here's what I use to create surveys.

• We mentioned an excellent book, "The New Capitalist Manifesto". See it here.

E02, Part1: Lifting Your Sights.

The power of aspiration, values and authenticity.

• Customer Dreams book is here.

• Malcolm Gladwell article on entrepreneurial risk-taking is here.

E02, Part 2: Lifting Your Sights.

The power of aspiration, values and authenticity.

• Simon Sinek's TED talk is here.

• Simon Sinek's book is here.

• Learn more about how I create surveys using TypeForm here.

E03: INNOVATION & STRATEGY.

The Magic Ingredient to Every Successful Business

• Blog posts on innovation.

• Customer Dreams is an easy way to get your team thinking about innovation. Get the first two chapter here:

E04: ZEROING IN

• How to Use A Business Model to Examine Profitability

• How to Use A Business Canvas to Better Understand Your Customers.

• Get the FREE Business MODEL worksheet here.

• Get the FREE Business CANVAS worksheet here – and get out your crayons!

E05: SUCCESS LOOP

How A Strategic Road Map Gives Us FOCUS And Paves The Way To Success 

• Free Strategic Road Map worksheet is here.

• StratPad's "Strategic Planning for Pros" iPad app is here.

• More information on the Net Promoter Score is here. The original article from Harvard Business Review is here. Even if you choose not to use the Net Promoter Score, the articles are a good introduction to measuring customer satisfaction.

• I mentioned the K-factor as a way to measure growth from referrals. A brief introduction here with references to more detailed articles.

E06: THE AMAZING POWER OF PRICING AND CONFIDENCE

• 3 Biggest Pricing Mistakes

• The Dreaded Pricing Box

• Confidence, For Good or Ill

• Free Pricing Workbook, Part 1 (Confidence) is here.

• The Art of Asking by Amanda Palmer is here.

• The Paradox of Choice by Barry Schwartz is here.

E07: HOW TO ACCURATELY FACTOR ALL OF YOUR COSTS IN PRICING

• The 2 Types of Costs

• Consider the Future

• Introduction to the Pricing Spreadsheet

• Free Pricing Workbook, Part 2 (Costs) is here.

• The amazing, free Pricing Worksheet is here.

E08: HOW TO USE YOUR COMPETITORS TO GAIN VALUABLE INSIGHTS INTO YOUR CUSTOMERS

• Understand direct vs indirect and status quo

• Introduction to the value continuum

• Understand how competitors give us valuable insight into our customers

• Use the free Pricing Spreadsheet to analyze competitor information

• Free Pricing Workbook, Part 3 (Competitors) is here.

• In case you missed it, the Pricing Worksheet (with competitive analysis chart) is here.

• Learn how to create these live broadcasts here.

E09: HOW TO QUANTIFY AND INCREASE YOUR CUSTOMERS’ PERCEPTION OF VALUE (and their willingness to pay)

• Willingness to pay vs ability to pay

• Tangible and intangible value

• Segments/personas

• Quantifying and increasing customer’s perception of value



E10: HOW YOUR CUSTOMERS' PERCEPTION OF VALUE CHANGES WITH CONTEXT

• How problems/opportunities affect the value of our offering.

• How situation intensifies customer’s perspective of value.

• How channel influences the perception of value.

• The subtleties of competitive pressure.

• How to document context.



E11: VALUE PRICING AND HOW IT BENEFITS BOTH YOU AND YOUR CUSTOMER

• What is Buyer’s Profit?

• How cost-based pricing works AGAINST us AND our customer.

• How value pricing works FOR us AND our customer.

• Things to consider in value pricing.



E12: HOW TO PROPERLY PLAN OUR PRICING ADJUSTMENTS & "PLAN 91"



BusinessPRO TV was created, written and hosted by Alex Glassey

and co-produced by Stephanie Gorchynski.


© 2016-2017 AlexGlassey.com. All rights reserved.